كانفا تطلق “Canva AI 2.0”.. منصة موحّدة لإنشاء المحتوى بالذكاء الاصطناعي

Canva announced a major update to its platform, aiming to transform it into a unified hub for AI-driven content creation. The new version, “Canva AI 2.0,” introduces advanced tools and command-based editing capabilities, allowing users to generate or modify works simply by describing their intentions in natural language.

The update adds a new layer of AI models within the platform, granting access to all tools through a unified chat interface. Users can, for example, request a “summer product launch ad campaign,” and the platform will generate comprehensive content ready for review or publication.

The company stated that this update shifts the platform into an agent-based interactive environment. This empowers teams to move from idea to execution in a single location, covering all work stages from initial concept to final production.

The new interface adopts a chat style similar to that of ChatGPT. This reduces the need for traditional manual tools, saves time by minimizing repetitive tasks, and allows designers to focus on fine details.

Canva views this update as the most significant transformation since moving design tools from complex desktop software to the browser. It establishes a new phase in content creation, coming at a time when Adobe is also moving towards text-based editing.

The new system allows for the creation of fully editable designs starting from a simple description of an idea or goal. It maintains the design structure and visual identity. Furthermore, AI accompanies the user throughout the process rather than just providing a one-time result.

The update also includes continuous memory that learns from user work over time, helping to apply custom styles that maintain brand consistency. It introduces the concept of “object-based intelligence,” which allows editing specific elements within a design, such as images, text, or fonts, without affecting the rest of the content.

Canva launched the update in a beta version for some users, with plans to expand gradually over the coming weeks, without a specific date for the full release.